April M. Lee – Owner and President, Performance Leadership Institute, Inc.
April Lee is the principal owner of Performance Leadership Institute, Inc. and serves as a senior consultant working with clients on strategic planning, marketing, and community education campaigns, media relations activities, internal and external communication systems, and organizational development and employee relations projects. She is also the principal business manager, coordinating all training programs and organizational development projects offered by the firm.
April has more than 15 years of experience working with law enforcement agencies as a consultant and trainer. She has assisted many agencies with their internal communication needs as well as external community relations and marketing and has conducted citizen surveys and citizen input meetings for countless law enforcement agencies. April provides training and consulting on “Dealing with the Media”; “How To Create A ‘Brand Name’ Law Enforcement Agency”; “Maximizing Your Marketing Message” and customized community relations and marketing programs, including contract PIO services. Among her past media relations and marketing, clients are Spokane, WA Police Department, Lincoln County, Oregon Sheriff’s Office, Eastern Washington University and Comfort Suites Hotels. April is a former newspaper reporter and has a background in print and community journalism, community opinion research and marketing.
April holds a Bachelor of Arts Degree with honors in Communications from Lewis & Clark College in Portland, Oregon, and a Masters Degree in Criminal Justice through Boston University.
In her spare time, April enjoys bicycling around her hometown of Hood River, Oregon, practicing her hobby of amateur photography, running her vintage antique/junking business “Vintage Vixens”, and driving her sports car.